Google take the market share when it comes to search engine use. 70% of internet users simply ‘Google it’. Recently there have been some major changes within the world of SEO’s, here’s what you need to know.

The Bing user interface is the notable change of Microsoft’s rebranded search engine. Google Caffeine however, at first glance is a lot more subtle because the magic is all in the algorithms they use to search for information.

Why you may be asking, are we writing about Google and search engines optimumization on a Property video weblog?

Well when searching for terms, i.e. London Property Videos, Google loves keywords and keyword phrases but the new Caffeine also shows results with more emphasis on real time information and news, more weight behind social media and web 2.0 and you’ll also notice more video, news and images being incorporated into search results.

Google rewards its customers by giving them what they want, so making your site SEO friendly pays dividends. That’s how we were able to get the #1 position for London Property Video Productions within a week of launching the website. Google co-founder Larry Page defines the ‘perfect search engine’ as something that ‘understands exactly what you mean and gives you back exactly what you want.’

They also have what is known as Page Rank Technology. Pages Google believe to be important pages receive a higher Page Rank and are more likely to appear at the top of the search results.

Google also acquired Youtube in late in 2006 for $1.65bn. If Google invested that many dollars into Youtube don’t you think you should invest in it too?

There are clear benefits of maintaining your website, adding news feeds and investing in video to reap the huge rewards in terms of converting traffic into leads and sales as well as improving your search engine ranking with all those juicy back links.

With 80% of property searches starting online it is imperative to have your website on the first page of Google and then have it rich with social media content rewarding your customers with what they are looking for.

For more information about how property videos can enhance your online presence and bottom line contact Perrycom or telephone 07931 737 866

Technorati Tags: Google, London, media, online, productions, properties, property, SEO, video, Youtube

The high end of the London property market analysed in this video by Prime Location on Cantos TV.

Technorati Tags: analysis, Docklands, islington, locations, London, prime, properties, property, south west, video, west, wimbledon