Estate agents and property developers have sold, rented or leased properties to customers in the same traditional method for quite some time.  A small photograph in the property section of newspapers and specialist magazines, 2 or 3 photographs on a company website and feature displays in their office windows.

However in the USA, Canada and Asia real estate sellers have embraced the power of video to market property to a global audience.  With 80% or buyers starting their search for property online using the internet, it makes a lot of sense.

Property videos can be viewed by potential customers where ever they are in the world, 24/7 365 days a year. Instead of the usual 2 or 3 photographs a slideshow video can incorporate 20 or 30 photos and those with a little larger budget can have their property filmed. A property filmed from the customer’s point of view (POV) allows the buyer from the comfort of their home or office to have a virtual tour of the property and surrounding area.

Titles can incorporate more information about the property, music, voice over and even presenters can add that extra professional touch to engage the buyer and sell them their dream property.

Property videos are the essential first viewing. This saves the estate agent or property developer time and money from wasted viewings.  

Property Videos can be embedded onto the estate agents website or uploaded on to popular sites like Youtube and other video hosting websites. The links can also be emailed to clients to view at their leisure.

So if your client is in New York they can view a number of property videos before they fly to London knowing that what they have seen online has given them a more rounded picture of the properties available and are primed to buy their new home in the UK’s capital.

More London Tower Bridge and The Mayor's Office

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www.youtube.com/watch?v=-6NWyUsoyuc

When compared with each other the examples show the difference between a film and a photographic slideshow video quite distinctly.

Working with digital film rather than still photographs the image comes alive and the customer can quite literally walk through the property as the camera is the point of view (POV) of the buyer and get a real feel of the place.

A flickering flame from a candle or open fire, running water from a shower or outside water feature or trees gently swaying in the breeze all conjure up a magical image that can not be captured with photographs.

For those with a little more to invest in their property video marketing campaign, a presenter can guide the viewer through the house, providing a commentary on the important features very similar to what we all know and see on television.

Titles can be used to inform the viewer of the number of bedrooms, room sizes or points of note and distiction.

Once your customers have viewed the property video and then booked a ‘in person view’ of the property, you know they are already interested saving you time and money from wasted viewings.

Video Property marketing is the future. Visit our Official Youtube site.

Or contact: perry [at] impfilmco [dot] com

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www.youtube.com/watch?v=hiNygaN8_ww

The beifits of producing a property video from photographs is that no cameraman need visit the property unless requested. The photographs can be supplied to London Property Video Productions by the owners or respresentatives of the property.

LPVP then produce the video, adding titles and voice-overs as required.

This kind of photographic slideshow video is quick, inobrusive and a valuble marketing tool to add to your advertising armoury.

With 80% of customers starting their property search online, Property Video marketing makes a lot of sense. 

Your property video when seen is more likely to convert to a sale than a competitor who doesn’t market using the power of video.

Potential buyers can essentially view the property first online so when they book to view in person, you know they are already interested. This save you time and resources on wasted viewings.

For more information contact: lpvp [at] impfilmco [dot] com

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Perry now heads up a core team and a pool of professional freelancers. They provide creative media solutions for the world of digital television and online viral content and come fully equipped from pre-production to post production. All of their work is of broadcast quality.

‘IMP Film Co. has a world wide vision but your next production will not cost the earth!’

View the latest showreel below and visit their website at IMP Film Co.

www.youtube.com/watch?v=DWl4TxB1PwU

London Property Video Productions is a division of IMP Film Co.

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