The Bing user interface is the notable change of Microsoft’s rebranded search engine. Google Caffeine however, at first glance is a lot more subtle because the magic is all in the algorithms they use to search for information.

Why you may be asking, are we writing about Google and search engines optimumization on a Property video weblog?

Well when searching for terms, i.e. London Property Videos, Google loves keywords and keyword phrases but the new Caffeine also shows results with more emphasis on real time information and news, more weight behind social media and web 2.0 and you’ll also notice more video, news and images being incorporated into search results.

Google rewards its customers by giving them what they want, so making your site SEO friendly pays dividends. That’s how we were able to get the #1 position for London Property Video Productions within a week of launching the website. Google co-founder Larry Page defines the ‘perfect search engine’ as something that ‘understands exactly what you mean and gives you back exactly what you want.’

They also have what is known as Page Rank Technology. Pages Google believe to be important pages receive a higher Page Rank and are more likely to appear at the top of the search results.

Google also acquired Youtube in late in 2006 for $1.65bn. If Google invested that many dollars into Youtube don’t you think you should invest in it too?

There are clear benefits of maintaining your website, adding news feeds and investing in video to reap the huge rewards in terms of converting traffic into leads and sales as well as improving your search engine ranking with all those juicy back links.

With 80% of property searches starting online it is imperative to have your website on the first page of Google and then have it rich with social media content rewarding your customers with what they are looking for.

For more information about how property videos can enhance your online presence and bottom line contact Perry[at]impfilmco[dot]com or telephone 07931 737 866

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Estate agents and property developers have sold, rented or leased properties to customers in the same traditional method for quite some time.  A small photograph in the property section of newspapers and specialist magazines, 2 or 3 photographs on a company website and feature displays in their office windows.

However in the USA, Canada and Asia real estate sellers have embraced the power of video to market property to a global audience.  With 80% or buyers starting their search for property online using the internet, it makes a lot of sense.

Property videos can be viewed by potential customers where ever they are in the world, 24/7 365 days a year. Instead of the usual 2 or 3 photographs a slideshow video can incorporate 20 or 30 photos and those with a little larger budget can have their property filmed. A property filmed from the customer’s point of view (POV) allows the buyer from the comfort of their home or office to have a virtual tour of the property and surrounding area.

Titles can incorporate more information about the property, music, voice over and even presenters can add that extra professional touch to engage the buyer and sell them their dream property.

Property videos are the essential first viewing. This saves the estate agent or property developer time and money from wasted viewings.  

Property Videos can be embedded onto the estate agents website or uploaded on to popular sites like Youtube and other video hosting websites. The links can also be emailed to clients to view at their leisure.

So if your client is in New York they can view a number of property videos before they fly to London knowing that what they have seen online has given them a more rounded picture of the properties available and are primed to buy their new home in the UK’s capital.

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